OPITM

ORGANIZATIONAL

PRODUCTIVITY

INSTITUTE, INC.

ORGANIZATIONAL

PRODUCTIVITY

INSTITUTE, INC.

STRATEGIC

TALENT MANAGEMENT  - Managing from Selection to Succession

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Updated 06-19-03

 

 

 MANAGING4RESULTS - SALESW & MARKETING STRATEGY

Celebrating Over 10 Years together

 

 Sales & Marketing Strategy

 ORGANIZATIONAL PRODUCTIVITY INSTITUTE, INC.

  • Products and services
  • Market size and composition
  • Market segments
  • Location evaluation and site selection
  • Pricing strategy
  • Marketing Communication
  • Direct mail Press releases Point-of-Sale displays
  • Brochures Listings Articles in trade journals
  • Public relations
  • Key account strategies
  • Segment strategies
  • Sales forecasting and reporting
  • Sales force support
  • Management Compensation Data and literature
  • Training/product knowledge, customer needs, sales skills
  • Sales and marketing quality performance and trends
  • Competitive analysis and benchmarks

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Text Box: OPI's Sales & Marketing Strategy OPI will become the consulting organization of your first choice. OPI will enhance its ability to originate new clients while maintaining quality relationships with existing clients. Each individual is responsible to meet their individual revenue projections. Sales Strategy: We promote our services to clients who have a vision for change, a sense of urgency to improve and who care about their customers and employees. We do this by 1) assessing and validating client strengths and development opportunities, 2) building and implementing solutions with the client that meet their needs, 3) delivering solutions for improvement and growth and 4) following-up to reinforce results. Every OPI representative is responsible for developing long term client and referral relationships to enhance revenue potential. Key measures include revenue income, client satisfaction, industry and geographic expansion. Marketing Strategy: Word of mouth is the key strategy to build the OPI client base. We build personal relationships throughout the country, actively participate in local networking opportunities and chambers of commerce. OPI professionals use the newsletter, press releases, advertising, public speaking, business writing, and participation in selected professional associations and business community functions to maintain and expand our visibility. Marketing is an individual responsibility and is crucial to the organizations long-term success and requires constant communications to maximize overall results. Materials, newsletters and brochures are packaged to be consistent in quality and instantly recognizable. Key measures include number and effectiveness of speaking engagements, written correspondence, newsletter articles and networking activities.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Return to Strategies Wheel

 

View other Strategies:

 

 

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Read ABOUT our

Vision, Values and Mission

Strategies for Success

story of Sidney

 

Selecting Top Performers

Hiring Selection

Behavioral Executive

Behavioral Employee-Manager

Behavioral Sales

Behavioral Customer Service

Team Orientation

Attitudes & Values

 

Other Assessments Available

Communications

Relationships

Career Assessment

Interviewing (General & Sales)

Family Talk

Time Management

Developing and Managing

Top Performers

Executive Leadership

LEADERSHIP DEVELOPMENT

Management Development

Sales Development

Customer Service

Supervisor Development

Team Building

Time Management

Dynamic Communications

Your Attitude is Showing

360˚ Feedback

1-on-1 Coaching

Individual Goal Planning

Continuous... Learning

Performance Management

personal mastery

 

Business Development and Succession

Strategic Thinking & Planning

Re-Energizing the Organization

Business Coaching

Strategic Planning-Update

 

 

Types of Surveys Available

Company Performance

360˚ Performance-Feedback

Employee Climate

Teams Performance

Customer Satisfaction

 

where to start

Do You Need Coaching?

Do you have Turnover Problems? 

Do have Communications issues?

Do you get helpful feedback?

Do you have What it takes?

do YOU WORK WELL - TOGETHER?

DO you provide good service?

 

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need re-energizing?

the costs are high if employees are not motivated

 

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